Jenny

Yesterday the food demo ladies at my Toronto supermarket were demonstrating Beretta Farms Organic grass fed top sirloin. All they added was a pure sea salt. No rub and yet it was delicious. I asked if needed to marinate it and they said, “no.” It was half the price of regular strip or cap sirloin steak. I was about to buy a piece when I noticed the ladies were cooking a much thinner cut than what was in the butcher’s case, so I ordered it cut thinner. I used my ridged grill pan, similar to theirs and sliced the steak on a slant. ( I did spray a squirt of olive oil on the meat.) When chatting with the demo ladies I told them how I won a big prize for a shopping spree in a fancy mall last year and decided to use it for groceries at the Whole Foods store there instead of designer clothing. I was told that most of the meat at our Whole Foods is supplied by Beretta Organic Farms, which has an impeccable reputation. The steak reps were impressed by my choice of a meat source but pointed out that Beretta beef is also available right where we were, at my market right across the street from where I live, but not their other meats. Aye, there’s the rub 🙁